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My philosophy as a badminton coach is built on inspiration, inclusivity, and development at all levels. I am passionate about growing the sport in my community, encouraging more people to take up badminton by running several clubs and working with diverse groups, including USW University and Cardiff University.

 

My goal is to make badminton more accessible, ensuring that players of all ages and abilities—whether beginners or aspiring professionals—have the opportunity to develop their skills in a supportive and structured environment.

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I believe in a player-first approach, where each individual’s journey is nurtured from grassroots participation to elite competition. Whether introducing new players to the sport or refining the techniques of seasoned athletes, I strive to instill confidence, discipline, and a love for the game. This holistic approach strengthens my role as a national-level coach, where I work with Wales’ top players to help them excel in competitions across the UK and on the international stage.

 

By developing talent at every level, I ensure a stronger, more competitive future for Welsh badminton—one where passion and performance go hand in hand.